Work
How I've helped recent clients
King Living's new brand strategy
Engaged for nine months to formulate a new brand strategy and website overhaul for the iconic Australian furniture giant.
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Articulated the vision, purpose, values, personality and brand pillars.
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Established a detailed Brand Journey Map to frame the major challenges to be addressed
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Liaised with internal stakeholders to write a Brand Bible for internal communications.
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Wrote all online product copy, EDMs, TVC scripts, landing pages, brochures, social media posts, blogs.
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Devised ‘Art of Living’ slogan for major sales promotion.
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Worked with designers,
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Wrote scripts for TVC
Results
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Successful brand repositioning.
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Consistent tone and style across all platforms
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Enhanced website capability and useability
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Enhanced social reach and engagement
Commercial content direction
I have wide experience in directing and producing commercial content across numerous industries. My current clients include Engineers Australia, Chartered Accountants Australia & New Zealand and Standards Australia.
I handle everything from account management and client liaison to strategy, commissioning and editing.
B2B messaging should be every bit as entertaining and engaging as consumer content, while still achieving every KPI. There is no excuse for boring, drab or lazy writing.
Presentations that zing
Whether it’s for the board, shareholders, staff or prospective investors, a presentation has to be perfect if it’s going to achieve the results you want.
Whatever the format, I can transform your slides to make them impactful, crystal clear and in the exact tone of voice that will deliver you the win you need.
I have worked with numerous clients over many years and know all the tricks to ensure your next preso really zings!
Making blogs count
Blogs are an essential communication tool to engage and inspire brand engagement. The right turn of phrase can conjure an emotional attachment to a brand or product and ease potential customers down the sales funnel.
So why are so many of them drab, bland and lazy, cynically pushing a product or littered with errors? It’s unforgivable and showcases your brand in the worst possible light.
I write blogs and long form articles for dozens of clients in multiple markets. I know how to capture attention and then captivate readers with imagination, humour and knowledge.
My mission is to rid the Internet of crap content, one client at a time.
Capability reports
I've conceived and written corporate pitches to government agencies, private equity overseas investors and shareholders for companies including Magnium Australia, Legend Corporation, MSS Data Solutions and Lord of the Trees.
My expertise is in making even the most complex and seemingly impenetrable engaging and readable while still adhering to strict industry protocols and formal language.
Dynamic product descriptions
I oversaw a rethink of the way children’s products are sold by Australian Geographic and wrote fun, imaginative descriptions that boosted sales by 16%.
I also wrote them for Southern Star Dental and King Living.
Writing winning
award nominations
Writing award nominations is an art form. Unfortunately, many worthy winners are let down because they can’t express their brilliance to the judges, or they make textbook errors that mean they don’t even get shortlisted.
And writing them properly takes time you just don’t have!
I write sparkling award submissions for agencies, companies and individuals – and have helped them win over 100 major national and international awards across a broad range of industries.
Social media campaigns
I've devised and executed highly successful marketing campaigns across all social platforms for a variety of clients including Era Gaia, Barambah Organics, BIBO and others.
It's essential to respect and understand audiences so the content engages and entertains them while still delivering key brand messages.
Website
transformations
Your brand deserves to be discovered…
I've overseen major overhauls of several websites, advising on wireframe functionality, usability, blog strategy and content funnels. A major focus is showing clients how strong, shareable and original content leads to greater engagement, more visibility and tangible sales. Potential customers will be put off by badly written copy, impenetrable jargon or confusing language.
Below are links to a few brands I worked with to rewrite or edit their sites, optimise SEO and improve user experience.
