Work
How I help my clients
Commercial content direction
I have wide experience in directing and editing commercial content across a range of digital and print platforms. My clients include Engineers Australia, Chartered Accountants ANZ and Standards Australia.
​
I handle everything from account management and client liaison to strategy, commissioning and editing.
​
B2B messaging should be every bit as entertaining and engaging as B2C, while still achieving every KPI. There is no excuse for boring, drab or lazy content.
White papers and capability reports
I conceive and write white papers, industry reports and corporate pitches to government agencies, private equity, overseas investors and shareholders for companies including Hays, Cars Guide, Magnium Australia, Legend Corporation, MSS Data Solutions and Lord of the Trees.
Download my recent white papers on the Australian mining industry here and the construction industry here.
I can make even the most seemingly impenetrable technical information engaging and readable while still adhering to strict industry protocols and client briefs.
Presentations that zing
Whether it’s for the board, shareholders, staff or prospective investors, a presentation has to be perfect if it’s going to achieve the results you want.
​
Whatever the format, I can transform your slides to make them impactful, crystal clear and in the exact tone of voice that will deliver you the win you need.
​
I have worked with numerous clients over many years and know all the tricks to ensure your next preso really zings!
Making blogs count
Blogs are an essential communication tool to engage and inspire brand engagement. The right turn of phrase can conjure an emotional attachment to a brand or product and ease potential customers down the sales funnel.
​
So why are so many of them bland and unimaginative, or too blatantly pushing a product? It’s unforgivable and showcases your brand in the worst possible light.
​
I write and edit blogs and long form articles for clients in multiple markets. I know how to capture attention and then captivate readers with imagination, humour and knowledge.
​
My mission is to rid the Internet of crap content, one client at a time.
King Living's new brand strategy
Engaged for nine months to formulate a new brand strategy and website overhaul for the iconic Australian furniture giant.
-
Articulated the vision, purpose, values, personality and brand pillars.
-
Established a detailed Brand Journey Map to frame the major challenges to be addressed
-
Liaised with internal stakeholders to write a Brand Bible for internal communications.
-
Wrote all online product copy, EDMs, TVC scripts, landing pages, brochures, social media posts, blogs.
-
Devised ‘Art of Living’ slogan for major sales promotion.
-
Worked with designers,
-
Wrote scripts for TVC
Results
-
Successful brand repositioning.
-
Consistent tone and style across all platforms
-
Enhanced website capability and useability
-
Enhanced social reach and engagement
Marketing and social
media campaigns
I've devised and executed highly successful marketing and social media campaigns across all platforms for a variety of clients including Engineers Australia, Era Gaia, Barambah Organics, BIBO and others.
It's essential to respect and understand audiences so the content engages and entertains them while still delivering key brand messages.
Dynamic product descriptions
I help online retailers boost sales by writing engaging, impactful and imaginative product descriptions. For King Living, I rewrote the blurbs for every item of furniture to articulate luxury and elegance while for Australian Geographic I oversaw a rethink of the way children’s products are sold with fun, playful text that boosted sales by 16%. For Southern Star Dental, I cut through the technical jargon to create concise summaries of its enormous portfolio of products.
Writing winning
award nominations
Writing award nominations is an art form. Unfortunately, many worthy winners are let down because they can’t express their brilliance to the judges, or they make textbook errors that mean they don’t even get shortlisted.
And writing them properly takes time you just don’t have!
I write sparkling award submissions for agencies, companies and individuals – and have helped them win over 100 major national and international awards across a broad range of industries.
Find out more here.
LinkedIn and CV optimisation
I have helped multiple business leaders with LinkedIn and CV optimisation, speech writing, job applications and corporate communications.
Entrepreneurs and C-suite executives are judged by everything they write and by every message they send, so nothing should be left to chance.
I serve these clients confidentially and with absolute discretion.
Website
transformations
Your brand deserves to be discovered…
I've overseen major overhauls of several websites, advising on wireframe functionality, usability, blog strategy and content funnels. A major focus is showing clients how strong, shareable and original content leads to greater engagement, more visibility and tangible sales. Potential customers will be put off by badly written copy, impenetrable jargon or confusing language.
Below are links to a few brands I worked with to rewrite or edit their sites, optimise SEO and improve user experience.
